Settings
ICP, automation, integrations and more
Ideal Customer Profile
to
Scoring weights
Adjust how much each signal type contributes to the combined score. Totals are normalised automatically.
Intent signal strength35%
ICP role match25%
Company stage match20%
Content engagement12%
Competitor overlap8%
Both-signal boost: when a lead shows intent AND content engagement, their score is multiplied by 1.2×. This is fixed and not adjustable.
75%